How to Find Clients in Road Transport

Business development guide for carriers

Prospecting strategies, matching platforms, digital marketing: the keys to growing your client portfolio.

Business development strategies

Matching platforms
Register on platforms like Affretium to automatically receive qualified requests matching your areas and capacities.
Digital presence
Create a professional website, optimise your local SEO, and be present on LinkedIn to attract prospects.
Professional network
Attend trade shows (SITL, Transport Logistic), join federations (FNTR, TLF), and develop word-of-mouth referrals.
Freight exchanges
Regularly check freight exchanges to find one-off loads and develop lasting business relationships.
Direct prospecting
Identify industrials and shippers in your area, offer competitive rates, and differentiate yourself through service quality.
Client retention
A satisfied client is your best ambassador. Invest in quality, punctuality, and proactive communication.

Optimise your load factor

Freight consolidation
Combine shipments from multiple clients on the same route to maximise load factor and reduce costs.
Loaded returns
Find freight for your return trips via freight platforms and reduce your empty kilometres.
Geographic diversification
Expand your service areas to capture more demand and reduce your dependence on a single sector.

Frequently asked questions

How can I stand out from the competition?

Focus on service quality (punctuality, communication), complete document compliance, transparent pricing, and real-time tracking. Shippers favour reliable and professional carriers.

Are freight exchanges still relevant?

Yes, but they have evolved. Modern platforms like Affretium offer more efficient automatic matching than traditional exchanges, with carrier verification and transparent pricing.

How should I set my transport rates?

Calculate your actual costs (fuel, tolls, wages, depreciation, overheads), add your margin, and compare with market prices. The Comite National Routier publishes benchmark cost indices.

How can I retain my transport clients?

Deliver impeccable service (>95% punctuality, proactive communication), offer volume-based discounts, invest in real-time tracking, and handle complaints promptly.

Is Affretium suitable for small carriers?

Yes, Affretium is designed for all carriers. With no transaction commission and an affordable subscription, even small businesses can access qualified clients.

Grow your business with Affretium

Automatically receive transport requests matching your areas and capacities. No commission, no commitment.